• 22 Feb

  Fashion Trend: Roomy Denim

  It’s finally that time of year (Hallelujah!) when we begin to transition...

• 25 Jan

  Everlasting Love: Hard Tail Forever

  A longtime staple and customer favorite at Rochelle’s: Hard Tail Forever. Founded...

• 09 Nov

  The scoop on the NuBra

  Customers often ask us with a trace of skepticism what the NuBra...

• 19 Oct

  Zero to Goddess in 30...

  They’re here and they’re pretty spectacular. Sobe Tatts have hit Rochelle’s in...

• 13 Sep

  Game Day: We’ve got you...

  Once again Fall is upon us and here in St. Augustine the...

• 31 Aug

  Behold Big Star Denim

  As featured in Vogue After features in Vogue, People Style Watch and...