Welcome to St. Augustine's Iconic Fashion Boutique!
Rochelle’s was established in 1984 by Tom & Karen Rochelle who fiercely edit the boutique’s designer collections with a style not driven by trends but by an educated eye for what is beautiful, fashionable & modern. Known for offering soft & creamy fabrics & superior fit in the lines they carry, Rochelle’s is THE must-shop boutique. Voted “Best Boutique” in St. Augustine year after year, Rochelle’s is located in an historic former sign studio renovated in a modernist, eclectic style – a perfect showcase for the clothing & jewelry that are the main event.
Meet The Crew
Virginia raised fisherwoman with a passion for fashion!
Collegiate Volleyball player who loves to express her personality through fashion!
Passionista. Coffee & Red Wine Addict.
Obsessed with fabrics since childhood.
Just wants to have fun.
All about fast cars, fast women & hot fashion.
Currently Living the Dream!
Enjoys long walks on the beach & short trips to the fridge. Dabbles in dozing.
Intends to live forever. So far, so good.