The edgy world of fashion and the spiritual world combine in perfect unison to create a powerful collection of jewelry known as Virgins Saints & Angels. Rochelle’s is excited to introduce this amazing line to St. Augustine. Started in 1999 in San Miguel de Allende Mexico, self proclaimed earth mother Cheryl “Finn” Finnegan became obsessedContinue reading »
Fashion Trend: Roomy Denim
It’s finally that time of year (Hallelujah!) when we begin to transition to Spring and the season’s hottest trends are being revealed. There’s one in particular that stuck out at this year’s Mercedes Benz Fashion Week: Roomy Denim. There’s something about that lower, looser cut that just pairs so smoothly with a fitted tank orContinue reading »
Everlasting Love: Hard Tail Forever
A longtime staple and customer favorite at Rochelle’s: Hard Tail Forever. Founded in 1992 by an ex Air Force pilot, Hard Tail Forever clothing really does live forever. Each piece is manufactured in Southern California using the most luscious fabrics that wash and dry over and over again. Hard Tail strives to produce functional, stylish,Continue reading »
The scoop on the NuBra
Customers often ask us with a trace of skepticism what the NuBra entails and if it really works. Yes, it really does! It’s a completely backless, strapless “sticky bra” that uses silicone gel adhesive to give you freedom to wear those low cut, backless or strapless outfits. NuBra is made of lightweight, versatile fabric cupsContinue reading »
Zero to Goddess in 30 Seconds
They’re here and they’re pretty spectacular. Sobe Tatts have hit Rochelle’s in a variety of different flavors; gypsy, dreamer and southwest to name a few. They’re temporary metallic tattoos that go on easy, last about a week and allow you to channel your inner goddess in a matter of 30 seconds! What could be better?Continue reading »
Game Day: We’ve got you covered
Once again Fall is upon us and here in St. Augustine the attention turns to gator football. We’ve stocked up on fun orange and blue earrings, bracelets and necklaces sure to bring you gator ensemble together. Here is a sampling of some of the goodies in store!Continue reading »
Behold Big Star Denim
After features in Vogue, People Style Watch and sitings on Jennifer Anniston and numerous other A-listers- Big Star Denim is making its debut at Rochelle’s Clothing.
Founded on the principles of basic blue jeans with a faultless fit, Big Star USA is made entirely in the USA. Each collection is engineered for the fit and rooted on providing clean, eco-friendly basics made of luscious cotton denim with a selection of novelty styles that define the Southern California aesthetic.
Timeless Spring Pairings
As we move into Spring, the breezes get a little warmer, nights a little longer, and colors a little brighter. Whether you’re planning (or dreaming of) your next jaunt to the Caribbean, dining al fresco, or first backyard barbeque of the season- effortless chic styles are the ticket. One of our favorite spring looks isContinue reading »