Fashion Trend: Virgins Saints & Angels

The edgy world of fashion and the spiritual world combine in perfect unison to create a powerful collection of jewelry known as Virgins Saints & Angels. Rochelle’s is excited to introduce this amazing line to St. Augustine. Started in 1999 in San Miguel de Allende Mexico, self proclaimed earth mother Cheryl “Finn” Finnegan became obsessed

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Fashion Trend: Roomy Denim

It’s finally that time of year (Hallelujah!) when we begin to transition to Spring and the season’s hottest trends are being revealed. There’s one in particular that stuck out at this year’s Mercedes Benz Fashion Week: Roomy Denim. There’s something about that lower, looser cut that just pairs so smoothly with a fitted tank or

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Everlasting Love: Hard Tail Forever

A longtime staple and customer favorite at Rochelle’s: Hard Tail Forever. Founded in 1992 by an ex Air Force pilot, Hard Tail Forever clothing really does live forever. Each piece is manufactured in Southern California using the most luscious fabrics that wash and dry over and over again. Hard Tail strives to produce functional, stylish,

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The scoop on the NuBra

Customers often ask us with a trace of skepticism what the NuBra entails and if it really works. Yes, it really does! It’s a completely backless, strapless “sticky bra” that uses silicone gel adhesive to give you freedom to wear those low cut, backless or strapless outfits. NuBra is made of lightweight, versatile fabric cups

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Zero to Goddess in 30 Seconds

They’re here and they’re pretty spectacular. Sobe Tatts have hit Rochelle’s in a variety of different flavors; gypsy, dreamer and southwest to name a few. They’re temporary metallic tattoos that go on easy, last about a week and allow you to channel your inner goddess in a matter of 30 seconds! What could be better?

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Behold Big Star Denim

As featured in Vogue

After features in Vogue, People Style Watch and sitings on Jennifer Anniston and numerous other A-listers- Big Star Denim is making its debut at Rochelle’s Clothing.

 Founded on the principles of basic blue jeans with a faultless fit, Big Star USA  is made entirely in the USA. Each collection is engineered for the fit and rooted on providing clean, eco-friendly basics made of luscious cotton denim with a selection of novelty styles that define the Southern California aesthetic.

Timeless Spring Pairings

As we move into Spring, the breezes get a little warmer, nights a little longer, and colors a little brighter. Whether you’re planning (or dreaming of) your next jaunt to the Caribbean, dining al fresco, or first backyard barbeque of the season- effortless chic styles are the ticket. One of our favorite spring looks is

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